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Amazon, Flipkart, Snapdeal, Paytm -  The Big 4’s App Performance in 2015 In 13 Charts

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ecommerce-app-war

Following up on my last year’s post on Mobile Commerce, I decided to focus only on Big 4 this time primarily due to lack of time. Here is what I published in Dec 2014.

The numbers shown below are based on my formula based on publicly available data. Plus I have used all the free sources of data (non-paid) available from popular App store analytics platforms. The charts below are only for Android, which IMO would be 85% of all App traffic.

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Flipkart maintained its leadership in 2015
Flipkart maintained its leadership in 2015
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Flipkart grew 2x
Flipkart grew 2x
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It represents returning users
It represents returning users
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Month 2 retention seems to be the biggest concern for all
Month 2 retention seems to be the biggest concern for all
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Number of days a user stays before attriting
Number of days a user stays before attriting
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Amazon has the lowest DAU of all
Amazon has the lowest DAU of all
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Net Install Base as of today (Total minus uninstalls)
Net Install Base as of today (Total minus uninstalls)
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Snapdeal scores the lowest in MAU
Snapdeal scores the lowest in MAU
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Clearly Paytm leads the pack as it included recharge orders as well
Clearly Paytm leads the pack as it included recharge orders as well
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Big Billion Day saw Flipkart becoming the no.1 overall App in India beating Whatsapp/Facebook
Big Billion Day saw Flipkart becoming the no.1 overall App in India beating Whatsapp/Facebook

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Snapdeal also gained during the October sale

Snapdeal also gained during the October sale

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Amazon went aggressive with mobile campaign around May resulting in no.1 position overall
Amazon went aggressive with mobile campaign around May resulting in no.1 position overall
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Paytm seems to be focusing less on vanity metric like App Rank
Paytm seems to be focusing less on vanity metric like App Rank

I will be happy to hear your feedback on this. Feel free to comment here or tag me on twitter @deepakabbot or mail me at dabbot@gmail.com

The post Amazon, Flipkart, Snapdeal, Paytm -  The Big 4’s App Performance in 2015 In 13 Charts appeared first on Inc42 Magazine.


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