If you are not among the top 0.5% of the Apps which have defied the “Law of Attrition”, then you must be grappling with high uninstalls & low engagement. Most consumer Apps would lose 75% through uninstalls within 30 days and the funnel below gives you an overview of how & why you lose users.
Put all your energies on the 4 critical points depicted below to alter your Install/Active ratio & Be a Winner:
Image may be NSFW. Clik here to view.Goal Conversion = Anything meaningful, directly aligned to your business goals. Examples:- First order in an ecom Apps, Social sharing in a news Apps, Inviting friends in a social App, Playlist creation in a music Apps, Signup for an offline conversion, IAP in a Freemium App, achieve a bonus in a game & so on.
Hope you find this useful when drafting your Customer’s Lifecycle Management plan. All the Best.
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