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Myntra Ditches App Only Strategy; To Relaunch Desktop Site On June 1

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Just after a year of following the app only strategy, fashion and lifestyle ecommerce player, Myntra, has announced its plans to launch desktop website. The fashion retailer will be re-launching its desktop site on June 1, 2016. Myntra’s chief executive Ananth Narayanan said, “We found that while a majority of the growth is driven by […]

The post Myntra Ditches App Only Strategy; To Relaunch Desktop Site On June 1 appeared first on Inc42 Magazine.


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