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Flipkart-owned Myntra has bought 51% stake in Bollywood actor Hrithik Roshan’s lifestyle brand HRX. Flipkart will further invest in the brand for expansion in inner-wear and menswear categories. The move will allow HRX to leverage benefits exclusive to Myntra’s in-house brands such as technology and enhanced customer relations. It will also enable Myntra and Hrithik to build […]
The post Myntra Goes Bollywood: Acquires 51% Stake In Hrithik Roshan’s HRX appeared first on Inc42 Media.
