Bengaluru-based online lingerie brand, Buttercups has raised an undisclosed amount in a fresh round of funding led by Snapdeal’s ex-CPO, Anand Chandrasekaran and existing investors Kanwaljit Singh and Manoj Varghese. Buttercups was launched in 2013 by Arpita Ganesh. The startup has pioneered the fitting room concept, and using a multi-channel strategy for acquisition and retention, to creating a […]
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