FirstCry (BrainBees Solutions Pvt. Ltd) and Mahindra Retail (BabyOye), have consolidated their business activities. The new entity will now work under the brand name FirstCry.com- A FirstCry Mahindra Venture. The move has been marked by Mahindra Retail selling its franchise business to FirstCry. It will now operate all company stores under a FirstCry master franchisee. […]
The post FirstCry Acquires BabyOye’s Franchise Business From Mahindra For $54 Mn; Raises Additional $34 Mn appeared first on Inc42 Media.